Now that you have a beautiful cover that is going to draw people in, you need to start thinking about your interior design (layout). This is where the reader will spend most of their time and a disorganised layout will prevent the reader from enjoying your book (or worst case, not read it at all). Your layout should balance creativity and readability, meaning that the design should be attractive whilst adhering to industry standards. You also need to consider the genre of your book. What do other books in the genre look like? Every genre is different, just take a look below!

However, below is a list of standard elements that will affect your layout:

Trim size

This refers to your book’s size. You can choose from standard sizes (trade, A5, pocket) or choose a custom size (210 x 250 mm). Your genre and content will influence your book size. Think about who is going to use the book: an A4 landscape book might not be the right choice for a novel that your reader quickly wants to slip into their bag on the way to the park!

Typefaces

This refers to font your text is going to be set in. Create the look of your text pages by playing with different typefaces, weights, text sizes, and making sure these elements all speak to one another. You can choose from endless options, but you need to make sure it is readable and suits your content. The ‘periodic table’ below showcases some of the most popular typefaces used today.

Page structure

This refers to page elements like headings, sub-headings, chapter and part openers, page numbers and running headers. The order used will guide your reader through the book and also indicate where there is important information that needs to be noted. For example, keywords or statistics might be placed in a separate text box with a different design than the rest of the text.

Images and graphics (graphs, tables, diagrams, infographics)

This refers to visual elements that accompany your text such as photographs, illustrations, graphs, tables, and diagrams. Visual elements can often make the meaning of your text easier to absorb. For example, infographics can be used to present numerical data in a way that is more interesting and accessible to the reader.

Cook book designed by the Jacana Media production team.

All these elements need to work together to create a cohesive look and feel for your book. The good news is you don’t have to figure it all out on your own. From Jacana’s vast library, we will pick layout styles that we think will work for your book, to allow you to express a preference for a certain style or combination of design elements.

If you would like to get a quote for publishing your book, you can contact the Staging Post team at info@stagingpost.co.za or call us on 011 628 3210.

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